Protein For Pets founder, Marco Giannini, entered the pet industry in 2004 with the groundbreaking product Happy Hips - a dog treat that not only tasted good, but added important nutritional supplements to help boost the health of your dog. In a few short years, Marco went from developing an idea while living on his Dad's couch to the pioneering a successful product line with placement in over 10,000 retail locations. Happy Hips disrupted the pet product industry and caused brands to reevaluate the way pet products are designed and marketed - but Marco didn't stop there.
In 2014, Marco and Bere Giannini started Protein For Pets with the mission of helping pet parents access only the healthiest products for their pets. Within the next three years, Protein For Pets family grew to 10 retail locations in Southern California and built a group of pet parents dedicated to their grain-free, gluten-free in house pet food and treat brand, Naked. Marco, Bere, and the whole P4P family are proud to keep their Naked Promise: higher quality pet food and fair prices, available to all.